As a designer, it’s easy to take on so much client work that you don’t have time for your own branding. But a lack of strong branding can create major problems for your business, because it hurts your customers’ ability to trust you.
Think of how brands build trust in your own life. You’d be concerned if your personal trainer was overweight, or if your mechanic’s car was always breaking down. Why? Because their actions show that they don’t buy into their own product or service.
Likewise, your potential clients will look at your branding to get an idea of your design skills. So if your branding is weak (or nonexistent), they’re going to be much less likely to work with you.
One of the best ways to amp up your branding game is with a personal logo. Just like the name implies, a personal logo represents who you are and what your business does. This one tiny symbol will show off your design prowess, give clients a taste of your personality, and make your brand look much more professional.
To help you start creating your own personal logo, the team at Company Folders brings you the 6 phases of logo design they use for every project.
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