All you need to know about Apple App Previews with examples

After the relase of iOS 8, app previews started to show up on the mobile App Store. Before I will start to show you some examples, let’s find out what are these App Previews.

In June, Apple announced that every iOS developer would be able to upload a 30 second preview of their app to the App Store and the video will appear next to the actual screenshots. In a session called Creating Great App Previews at WWDC 2014, they presented how easy is to make a preview and showed the Do and Don’ts of the preview.

DOs:

– make sure the content of video is captured from your app

– choose a portrait or landscape orientation

– you can use text cards or narration

– you can include background music as long as you have rights for it

– keep the video thumbnail rated 4+

– overlay a “requires in-app purchase” when you show something that requires that

DON’Ts

– do not use real-world video footage unless you have a camera app

– do not use copyrighted content without permission

– do not use data or names that belong to real people (use fictive instead)

– do not reference sales or seasonal messages

– do not exceed 30 second limit (the video will be rejected from the start)

Because video are limited to 30 seconds, you must make a plan to tell your story. You must limit to a 3-4 things that you want to show, show interactions, animations and stand out in a crowded store.

App Preview Video Examples

Because you can only see the video only if you visit the App Store from a device running iOS 8, I made a selection with some of the best App Previews yet.

1. Mondly App Preview

2. Star Walk Kids App Preview

http://www.youtube.com/watch?v=5Rmda46xyHg

3. Octagon App Preview

http://www.youtube.com/watch?v=08ILj3hDsXI

4. Star Walk 2 App Preview

http://www.youtube.com/watch?v=L5KiJ6IPfLA

5. Endless Reader App Preview

6. Endless Alphabet App Preview

7. Codea App Preview

8. Spottly 2.0 App Preview

9. Sky Guide App Preview

10. Clear App Preview

http://vimeo.com/105962448

All you need to know about Apple App Previews with examples