After the relase of iOS 8, app previews started to show up on the mobile App Store. Before I will start to show you some examples, let’s find out what are these App Previews.
In June, Apple announced that every iOS developer would be able to upload a 30 second preview of their app to the App Store and the video will appear next to the actual screenshots. In a session called Creating Great App Previews at WWDC 2014, they presented how easy is to make a preview and showed the Do and Don’ts of the preview.
DOs:
– make sure the content of video is captured from your app
– choose a portrait or landscape orientation
– you can use text cards or narration
– you can include background music as long as you have rights for it
– keep the video thumbnail rated 4+
– overlay a “requires in-app purchase” when you show something that requires that
DON’Ts
– do not use real-world video footage unless you have a camera app
– do not use copyrighted content without permission
– do not use data or names that belong to real people (use fictive instead)
– do not reference sales or seasonal messages
– do not exceed 30 second limit (the video will be rejected from the start)
Because video are limited to 30 seconds, you must make a plan to tell your story. You must limit to a 3-4 things that you want to show, show interactions, animations and stand out in a crowded store.
App Preview Video Examples
Because you can only see the video only if you visit the App Store from a device running iOS 8, I made a selection with some of the best App Previews yet.
1. Mondly App Preview
2. Star Walk Kids App Preview
http://www.youtube.com/watch?v=5Rmda46xyHg
3. Octagon App Preview
http://www.youtube.com/watch?v=08ILj3hDsXI
4. Star Walk 2 App Preview
http://www.youtube.com/watch?v=L5KiJ6IPfLA
5. Endless Reader App Preview
6. Endless Alphabet App Preview
7. Codea App Preview
8. Spottly 2.0 App Preview
9. Sky Guide App Preview
10. Clear App Preview
http://vimeo.com/105962448
11. Where To 7.0 App Preview
12. Table Tennis Touch App Preview
13. Yummy Mania App Preview
14. 1Password App Preview
15. Yahoo Weather App Preview
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